unlock your growth

You’re Not Failing. You’re Stuck in the Tactical Trap.

You Don’t Need More Marketing, You Need...

CLARITY

You’ve built something real. You’ve got momentum, a capable team, and consistent demand.

But growth feels harder than it should. You’ve tried to solve it with more effort:

Increased ad spend
A new freelancer here or there
Random content, SEO, email campaigns, LinkedIn posts…
All duct-taped together in the hope something sticks
And now you’re wondering:
“What’s actually working in our marketing?”
“Why are we still relying on referrals or one-off campaigns?”
“Is this growth… or just busy work?”
This is the Tactical Trap — when execution outpaces direction.
You’re doing everything… except stepping back to ask:
“Do we have a strategy that scales—or just a bunch of disconnected tactics?”

If you’re stuck in the loop of tactical execution without strategic clarity — you're not alone.

And that’s exactly what the CLARITY Audit is designed to fix.

That’s Where the CLARITY Audit Comes In!

This Is for You If…

You're a founder, CEO or general manager who:

Has traction but feels the growth has become chaotic or reactive
Is spending on ads, tools or tech but unsure if it’s moving the needle
Feels like marketing, sales and delivery are operating in silos
Has outgrown your startup phase and needs infrastructure for scale
Wants a true strategic partner who can connect the dots
This audit is your way forward — without committing to a massive retainer or months of consulting.

If this sounds like you, don't worry - We created this to help you fix all that.

What You Get:

The CLARITY Audit

Here's everything you'll get for your system for growth!

Part 1: Quantitative Deep Dive

Ad account analysis (Meta, Google, LinkedIn etc.)
Website traffic, funnels and conversion review
CRM performance, automation and list segmentation
Revenue, retention and attribution metrics

Part 2: Human-Centred Insights

Sales team interviews (understand objections + buying patterns)
(Customer service / account manager interviews) Spot gaps in delivery.
Optional client feedback insights (real-world voice of customer)

Part 3: Systems & Operations Alignment Review

Review marketing and delivery systems
Tech stack friction points
Roles, process, delegation and scalability issues
Ai Integration and systems workflows
Brand alignment systems

Part 4: Ideal Customer Fit & Audit

Assess whether your brand and messaging align with your most valuable ICPs
Compare who you're attracting vs who you want to attract
Highlight missed opportunities and message–market misalignment

What You Get

A clear audit of what’s working, what’s not, and where your business is leaking time, money, or customers.

Includes data review, interviews, system audits, and a personalised growth roadmap.

What Happens If You Don’t Take Action?

You could keep guessing.

You could keep trying new tactics, launching another campaign, or hiring another agency — without really knowing what’s working.

But here’s what usually happens when businesses avoid the hard questions:

• More wasted spend on ads that don’t convert

• Confused messaging that attracts the wrong customers

• Overworked teams trying to patch broken systems

• Growth stalls because the foundation isn’t strong

• You start losing market share to competitors who do have strategic clarity

“The cost of doing nothing is rarely nothing. It just doesn’t show up on the balance sheet — until it’s too late.”

The CLARITY Audit exists to prevent that.

It’s not just about fixing what’s broken — it’s about helping your business grow with purpose, not guesswork.

How Much Does it Cost?

Most businesses spend tens of thousands on marketing each year — yet still wonder what’s actually working.

The CLARITY Audit is designed to change that.

It’s a once-off strategic review that gives you insight, not noise. A chance to pause, reflect, and see your business with fresh perspective — before making your next move.

CLARITY Audit – $2,990 AUD ex GST

✔ Covers marketing, messaging, systems and customer alignment

✔ Includes a tailored roadmap with clear next steps

✔ Fully deductible from any future strategy engagement

✔ Delivered in 3–4 weeks
“It’s not about doing more. It’s about doing what matters — with clarity.”

This is for businesses ready to grow with direction, not distraction.

If you’ve ever felt like your marketing is busy but misaligned — this is where the clarity begins

Get Your CLARITY Audit

TESTIMONIALS

What others are saying

"Andrew has made a significant difference"

"His ability to identify growth opportunities and provide clarity on both immediate wins and long-term direction was outstanding.."

- Michelle

"my go-to for strategic marketing advice"

"comprehensive report and presentation that gave us clear options to move forward with confidence."

- Mrs Bianchi

"impact of a strategic plan for marketing"

"...thoroughly understands the impact of a strategic plan for marketing to multiple channels...I would highly recommend his strategic insight."

- Iz Baldago

How to Get Started — 3 Simple Steps

Step 1: Book a Discovery Call

Let’s start with a quick conversation. We’ll discuss where you’re at, what challenges you’re facing, and whether the CLARITY Audit is the right next step for your business.

No pressure — just clarity.

Step 2: Share Access & Insights
We’ll request access to key marketing platforms (like Meta Ads, Google Analytics, and your CRM) and line up interviews with relevant team members.

Don’t worry — we make this process simple, secure, and efficient.

Step 3: Receive Your Audit & Action Plan

In 3–4 weeks, you’ll receive a detailed report outlining your growth gaps, system inefficiencies, and market misalignment — plus a clear roadmap of what to fix and where to focus first.

Get Your CLARITY Audit

Frequently Asked

Questions

Who conducts the Audit?

The CLARITY Audit is personally led by Andrew Cockburn, the founder of the CLARITY Framework and a strategist with over two decades of experience in business systems, marketing, and growth consulting. Andrew has worked with national brands, built marketing engines that win enterprise-level clients, and led audits of competing agency work to uncover where performance breaks down. He brings a systems-thinking approach — blending marketing, sales, and operations — to help leaders get a clear view of what’s working, what’s not, and where to focus next.

You won’t be handed off to a junior team.

You’ll be guided by the person who designed the framework and has lived the execution — with a track record of results, not just theory.

What does the audit include?

You’ll receive a detailed audit report covering both data-driven insights and human-centred observations. The report outlines: Where growth is leaking Which systems are underperforming Where you’re misaligned with your ideal customer's Recommendations for immediate and long-term improvements This report acts as the foundation for your growth roadmap — whether you implement it with your team or engage further support.

How do I know if I need a CLARITY Audit?

If you’re asking any of the following, it’s time:

Why aren’t our ads converting?
Are we targeting the right audience?
Why aren’t we growing — even with more marketing spend?
Is our CRM or automation actually doing anything?
Our systems feel clunky — how do we scale?

This audit gives you the answers and the path forward.

What does the audit cover?

The CLARITY Audit includes four key areas:

Part 1: Quantitative Deep Dive

We review your performance metrics and platform data to uncover what’s really working:

Ad account analysis (Meta, Google, LinkedIn)

Website traffic, conversion funnels and key drop-offs CRM setup, automation and list health

Revenue, retention and attribution metrics

Part 2: Human-Centred Insights

Growth isn’t just about numbers — it’s about people.

We gather qualitative insights by: Interviewing your sales team to uncover buyer objections and decision patterns

Reviewing customer service or account manager feedback to identify delivery gaps

(Optional) Gathering direct feedback from clients to hear the real voice of your customers

Part 3: Systems & Operations Review

We look under the hood at how your business runs — because operations drive scalability: Review of marketing, sales and service delivery systems Identify tech stack friction and integration issues Evaluate roles, delegation, and scalability challenges Review current AI and automation workflows Audit brand consistency across systems

Part 4: Ideal Customer Fit & Message Alignment

This is where most businesses get stuck — attracting the wrong audience or saying the wrong thing: Assess whether your current messaging attracts your highest-value ICPs Compare your actual customer base vs your ideal customers Highlight misalignment, missed opportunities and messaging gaps

Who is the CLARITY audit for?

This audit is designed for:

Founders, CMOs or leaders in growth-phase businesses
Service-based or B2B companies in high-trust industries
Teams who feel stuck in tactical execution but lack strategic clarity
Anyone who suspects they’re not reaching the right customers — or losing them too soon

How long does the audit take?

The standard audit process takes 3–4 weeks, depending on how quickly data and access are provided.

It includes initial data collection, interviews, analysis and delivery of your final report with actionable insights.

Is this just a marketing audit?

No — the CLARITY Audit goes far beyond marketing. It integrates strategy, operations, sales systems, customer experience, and team structures. It’s built to give a holistic view of your business growth engine.

What happens after the audit?

After your audit is delivered, you can:

Implement the roadmap in-house using your team
Engage us for strategic implementation or support
Use the audit to guide future hires, vendors or investments
And yes — if you choose to work with us beyond the audit, the $3,000 audit fee is fully deductible from your full CLARITY Strategy engagement.